1. Logo
The mark is three rounded bars of decreasing length (kinetic motion, slowing as it arrives) meeting an orange ingot (the cast company). Keep clear space of one bar height on every side. Minimum size: 24 px for the mark, 96 px wide for the full lockup.
KINETICFOUNDRY
KINETICFOUNDRY
KINETICFOUNDRY
2. Colour
Orange is used once per composition, for the single most important element: the key word, the key number or the call to action. Everything else is steel and neutral.
Molten Orange#FF5A1F · RGB 255 90 31
Accent on dark
Accent on dark
Forge Orange#E04E14
Accent on light and print
Accent on light and print
Foundry Black#0E1116
Primary background
Primary background
Anvil#1A1F27
Cards and panels
Cards and panels
Seam#2A313B
Lines and borders
Lines and borders
Steel#C9D1DB
Logo bars, secondary text
Logo bars, secondary text
Slag#8A94A1
Muted text, labels
Muted text, labels
Daylight#F4F5F7
Light background
Light background
3. Typography
Display · Inter 900From lab proof to first customer.
Heading · Inter 800Six frontiers. One rule: own a hard layer.
Body · Inter 400We co-found companies from Indian research and take them from TRL 2–4 to a qualified product and a first paying customer.
Utility · JetBrains MonoFRONTIER TECH 06 · TRL 2→4 · SOURCE: NASSCOM-ZINNOV, FEB 2026
4. Site themes
Forge (default)
Foundry Black ground, steel text, Molten Orange accent. For the website, LinkedIn cards and decks.
Daylight
Light ground for documents, print and partner decks. Uses Forge Orange for contrast.
Blueprint
Navy engineering grid for technical briefs, investor memos and event screens.
5. Visual language
- Line-art motifs on dark ground: thin steel strokes, one orange element per drawing (the thing that matters).
- Draw the actual technology: chip packages, ion flow, spectral cubes, radar arcs, fermenters, field lines.
- Photography: real people at real places (labs, factories, circuits). No stock imagery.
- Data: every number on a visual carries a source and a date in the footer line.
- Motion: one orchestrated moment per surface (the kinetic field on the website). Respect reduced motion.
6. Voice
We sound like
- An engineer who has sold to a factory
- Specific, sourced, plain
- “The gap is TRL 2→4.”
We avoid
- Hype words and unsourced claims
- Emoji as decoration
- Naming partners without their permission
7. Collateral specs
| Asset | Size | Notes |
|---|---|---|
| LinkedIn post card | 1080 × 1350 (export at 2×) | Frontier Tech template: motif, liner, one stat, source, founder footer |
| LinkedIn personal banner | 1584 × 396 (export at 2×) | Keep the left 400 px clear for the profile photo |
| Website share image | 1200 × 630 | Liner left, ingot right |
| Presentation | 16:9 | Forge theme for pitches, Daylight for documents |
| Favicon / app icon | 512 × 512 | Mark only, Foundry Black ground |
